https://moonprism.co moonprism Fri, 11 Jul 2025 18:14:50 +0000 https://moonprism.co en https://moonprism.co/index-1 Fri, 11 Jul 2025 18:14:50 +0000 moonprism https://moonprism.co/index-1 Moonprism A writers room and design studio; the creative partnership of Caroline Leong (writer, strategist) and Roger Dario (designer, art director). Based in Toronto, Canada, they specialize in creative direction, design, and strategy for moving images, products,
campaigns, and experiences. Currently, they are both Executive Creative Directors at Tendril. For general inquiries or to view a portfolio of work, please email us. https://moonprism.co/text Sun, 25 Oct 2020 23:22:09 +0000 moonprism https://moonprism.co/text A writer’s room and design studio (est. 2020); the collaborative practice of Caroline Leung (creative director, writer, strategist) and Roger Dario (creative director, designer). Based in Toronto, Canada (GMT-4). https://moonprism.co/hero Mon, 12 Oct 2020 19:43:29 +0000 moonprism https://moonprism.co/hero Moon prism https://moonprism.co/info Sun, 04 Oct 2020 22:09:22 +0000 moonprism https://moonprism.co/info Caroline Leung Roger Dario Process 1. INSIGHT LAB → 2. WRITER’S ROOM → 3. DESIGN STUDIO → 4. PRODUCTION HOUSE → 5. TESTING GROUND <img width="1512" height="2016" width_o="1512" height_o="2016" data-src="https://freight.cargo.site/t/original/i/03aa28ea3a89c6fb27b46012c7da073a6272bbe861f9cc342413b0e1b32fcd06/bio.jpg" data-mid="84591959" border="0" src="https://freight.cargo.site/w/1000/i/03aa28ea3a89c6fb27b46012c7da073a6272bbe861f9cc342413b0e1b32fcd06/bio.jpg" /> ClienteleAdidas, Cartoon Network, eBay, Estée Lauder, Google, La Mer, Instagram, Microsoft, MOCA Toronto, Oculus, Spotify, Tribeca, Twitter, YouTube Industries Media, editorial, fashion, music, beauty, technology, cultural institutions, entertainment, retail, architecture, travel, food, hospitality Contact usEmail (info@moonprism.com) Instagram(@moonprismatic) <img width="500" height="340" width_o="500" height_o="340" data-src="https://freight.cargo.site/t/original/i/fef12be7aed2df312f480ded42fb0d6ced2e55cd7b9ecea922e7b8f596b7b7ee/sm.gif" data-mid="84594439" border="0" src="https://freight.cargo.site/w/500/i/fef12be7aed2df312f480ded42fb0d6ced2e55cd7b9ecea922e7b8f596b7b7ee/sm.gif" /> https://moonprism.co/info-overlay Wed, 28 Oct 2020 12:00:14 +0000 moonprism https://moonprism.co/info-overlay Caroline Leung RogerDario A writer’s room and design studio (est. 2020) <img width="1512" height="2016" width_o="1512" height_o="2016" data-src="https://freight.cargo.site/t/original/i/03aa28ea3a89c6fb27b46012c7da073a6272bbe861f9cc342413b0e1b32fcd06/bio.jpg" data-mid="86936836" border="0" src="https://freight.cargo.site/w/1000/i/03aa28ea3a89c6fb27b46012c7da073a6272bbe861f9cc342413b0e1b32fcd06/bio.jpg" /> ClienteleAdidas • Cartoon Network • eBay • Estée Lauder • Google • La Mer • Instagram • Microsoft • MOCA Toronto • Oculus • Spotify • Tribeca • Twitter • YouTube Industries Media • editorial • fashion • music • beauty • technology • cultural institutions • entertainment • retail • architecture • travel • food • hospitality Email (info@moonprism.co) Instagram(@moonprismatic) <img width="3766" height="725" width_o="3766" height_o="725" data-src="https://freight.cargo.site/t/original/i/fe6b019446e3b606b080232b22d1a5dd3290a42692dfd8b8b9c698da71cfa132/mp-logo2x.png" data-mid="86936838" border="0" src="https://freight.cargo.site/w/1000/i/fe6b019446e3b606b080232b22d1a5dd3290a42692dfd8b8b9c698da71cfa132/mp-logo2x.png" /> https://moonprism.co/text-copy Tue, 27 Oct 2020 21:38:46 +0000 moonprism https://moonprism.co/text-copy A writer’s room and design studio (est. 2020); the collaborative practice of Caroline Leung (creative director, writer, strategist) and Roger Dario (creative director, designer). Based in Toronto, Canada (GMT-4). https://moonprism.co/oculus Mon, 05 Oct 2020 23:11:24 +0000 moonprism https://moonprism.co/oculus Oculus.com ClientOculus VR AgencyJam3 RolesⓇ CD Overview A refreshed dot com destination and ecommerce build for Oculus—timed to coincide with the launch of their new wireless VR headset, Quest. Working with their internal brand and marketing teams, we set out to develop a new digital identity for Oculus to bring VR to newer audiences by shifting their perceptions around what VR can be.&nbsp; ResponsibilitiesCreative direction, strategy, design system, motion design, prototyping, brand expression. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c1f1a2dead4e4688828c35282e27ebe0f1d76c3daf277316244b42b6f26a980e/oculus_0000_home-001.jpg" data-mid="84714946" border="0" src="https://freight.cargo.site/w/1000/i/c1f1a2dead4e4688828c35282e27ebe0f1d76c3daf277316244b42b6f26a980e/oculus_0000_home-001.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ef4fba2ce3256701bbde2aee64d0d2a99a2f0fa3169f6b929d4bfab3bed6f6e1/oculus_0001_plp-001.jpg" data-mid="84714947" border="0" src="https://freight.cargo.site/w/1000/i/ef4fba2ce3256701bbde2aee64d0d2a99a2f0fa3169f6b929d4bfab3bed6f6e1/oculus_0001_plp-001.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/62b5b7d760b983e8c5292dc961ccd6b5db4cc61f27c8f8fcf992484fa4356c8d/oculus_0004_go-002.jpg" data-mid="84714950" border="0" src="https://freight.cargo.site/w/1000/i/62b5b7d760b983e8c5292dc961ccd6b5db4cc61f27c8f8fcf992484fa4356c8d/oculus_0004_go-002.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3e7f3dc98bb763bd07bbcd411b1f3c430de1dbb83f5c477bb72a3fdaf035ae36/oculus_0002_plp-002.jpg" data-mid="84714948" border="0" src="https://freight.cargo.site/w/1000/i/3e7f3dc98bb763bd07bbcd411b1f3c430de1dbb83f5c477bb72a3fdaf035ae36/oculus_0002_plp-002.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a4a13718a3b61d962013704fb826c58d58cfb51d07398c85ed480882fb134da3/oculus_0007_rift-002.jpg" data-mid="84714953" border="0" src="https://freight.cargo.site/w/1000/i/a4a13718a3b61d962013704fb826c58d58cfb51d07398c85ed480882fb134da3/oculus_0007_rift-002.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2058366f101fd18745a173d02387c5290e071de0679e632eafceb5e4aa2e8f53/oculus_0006_rift-001.jpg" data-mid="84714952" border="0" src="https://freight.cargo.site/w/1000/i/2058366f101fd18745a173d02387c5290e071de0679e632eafceb5e4aa2e8f53/oculus_0006_rift-001.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7473f168822f579511d23ae6844e2b3297b04522ca262ce24be9d0c10b91399f/oculus_0003_go-001.jpg" data-mid="84714949" border="0" src="https://freight.cargo.site/w/1000/i/7473f168822f579511d23ae6844e2b3297b04522ca262ce24be9d0c10b91399f/oculus_0003_go-001.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/50f1faa94cc23cce3bdd220535812e1317a929c71017b45e39ce3126850cd8d3/oculus_0010_mob-plp.jpg" data-mid="84714956" border="0" src="https://freight.cargo.site/w/1000/i/50f1faa94cc23cce3bdd220535812e1317a929c71017b45e39ce3126850cd8d3/oculus_0010_mob-plp.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4438e223919afd4a74796f02825cbde98ce0b0b23a5240f04fd6e55635c674ea/oculus_0011_mob-pdp.jpg" data-mid="84714957" border="0" src="https://freight.cargo.site/w/1000/i/4438e223919afd4a74796f02825cbde98ce0b0b23a5240f04fd6e55635c674ea/oculus_0011_mob-pdp.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/16e5ea5ee8e9a8215554d837e09756c0c52c59002c49d9f37a98f473c68c913e/oculus_0012_mob-misc-001.jpg" data-mid="84714958" border="0" src="https://freight.cargo.site/w/1000/i/16e5ea5ee8e9a8215554d837e09756c0c52c59002c49d9f37a98f473c68c913e/oculus_0012_mob-misc-001.jpg" /> CreditsJordan Cuddy (EP) • Jason Legge&nbsp;(Production) • Annie Bedard, Lyndsey Westfall&nbsp;(Strategy) • Pedro Barosso, Michael Lamont&nbsp;(Design) • Cyrill Durigon, John Flores&nbsp;(Motion) • Cathy Cong, Jake Janosik&nbsp;(UX) • Nick Poisson, Chris Holmes, Bonnie Pham, Tyrell Bain, Colin MacLachlan&nbsp;(Development) https://moonprism.co/hypebeast Mon, 19 Oct 2020 22:34:27 +0000 moonprism https://moonprism.co/hypebeast Hypebeast × Adidas ClientAdidas Originals AgencyJam3 RolesⒸ Strategist / Ⓡ CD Overview WebGL-powered digital editorial in partnership with Hypebeast, as part of our campaign to celebrate the FW19 Ozweego as the vehicle for the future of style.&nbsp; Visit website.ResponsibilitiesCreative direction, strategy, channel planning, design, motion design, prototyping. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0e8707a54edd051e7846457c3641c756d938b3aa46e38a5e3449517223ae45a8/ozweego-001.jpg" data-mid="86092779" border="0" src="https://freight.cargo.site/w/1000/i/0e8707a54edd051e7846457c3641c756d938b3aa46e38a5e3449517223ae45a8/ozweego-001.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/25900649d4ce61a366cdff7f8e0222060ace12a1a6651142da7772ef076d7ead/ozweego-002.jpg" data-mid="86092780" border="0" src="https://freight.cargo.site/w/1000/i/25900649d4ce61a366cdff7f8e0222060ace12a1a6651142da7772ef076d7ead/ozweego-002.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ab4018e98e567b8b9a4eddb826235aeb444c98e6689e5e96f19d82753029583e/ozweego-003.jpg" data-mid="86092781" border="0" src="https://freight.cargo.site/w/1000/i/ab4018e98e567b8b9a4eddb826235aeb444c98e6689e5e96f19d82753029583e/ozweego-003.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/793a1a60bd9f266bc8c8bd68694bd8f65e641864654fe99b75afc4a01660a079/ozweego-004.jpg" data-mid="86092782" border="0" src="https://freight.cargo.site/w/1000/i/793a1a60bd9f266bc8c8bd68694bd8f65e641864654fe99b75afc4a01660a079/ozweego-004.jpg" /> CreditsJordan Cuddy, Kait Lacy&nbsp;(EP) • Sula Greene&nbsp;(Production) • Annie Bedard&nbsp;(Strategy) • Adam Romano (Co-CD; Web) • Danilo Nagura (Design) • Charlotte Lucas, Branko Jass (Motion, 3D) • Evan Doherty (Writer) • William Chen, Fabio Toste, John Iacoviello (Development) https://moonprism.co/ebay Mon, 05 Oct 2020 23:11:40 +0000 moonprism https://moonprism.co/ebay eBay Brand Training ClienteBay AgencyJam3 RolesⒸ Strategist / Ⓡ CD Overview Following their refreshed brand identity and design system, we built a new platform for eBay employees to interact with the brand strategy, learn about the history of eBay and its impact on culture, and find resources to contribute to its future—whether you’re in marketing, product, engineering, or any other role.ResponsibilitiesConceptualization, creative direction, strategy, design system, motion design, prototyping, brand expression. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0703d51da25b427ff038e8ba05a1dce2a2dfc544933cccd0aa6179415f430d90/eby_0014_ebay-002.jpg" data-mid="84716134" border="0" src="https://freight.cargo.site/w/1000/i/0703d51da25b427ff038e8ba05a1dce2a2dfc544933cccd0aa6179415f430d90/eby_0014_ebay-002.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/204333565885b69ab952e3f6e59008c8d1deb9f17d552378633a54aae0326069/eby_0016_ebay-004.jpg" data-mid="84716136" border="0" src="https://freight.cargo.site/w/1000/i/204333565885b69ab952e3f6e59008c8d1deb9f17d552378633a54aae0326069/eby_0016_ebay-004.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/11267d0a374521b4634546f1d7cf38e51b5265642fbdb3970fc19532b73169da/eby_0015_ebay-003.jpg" data-mid="84716135" border="0" src="https://freight.cargo.site/w/1000/i/11267d0a374521b4634546f1d7cf38e51b5265642fbdb3970fc19532b73169da/eby_0015_ebay-003.jpg" /> CreditsJohanna Stewart&nbsp;(EP) • Sula Greene&nbsp;(Production) • Annie Bedard, Lyndsey Westfall&nbsp;(Strategy) • Pedro Barosso, Victoire Douy (Design) • Cyrill Durigon, Charlotte Lucas, Mauricio Vio&nbsp;(Motion) • Tiago Furquim&nbsp;(UX) • William Chen, Peter Altamirano, Jacob Jang&nbsp;(Development) https://moonprism.co/redbull Tue, 20 Oct 2020 01:23:52 +0000 moonprism https://moonprism.co/redbull Red bull Explorers ClientRed Bull (proposal) AgencyJam3 RolesⓇ CD OverviewPaid exploratory proposal for Red Bull Explorers, a digital storytelling platform that would showcase top adventurers and global destinations&nbsp; on redbull.tv. Our creative proposal centered on intimate portraits of explorers through mixed-media interviews and timelines—giving viewers one-to-one access to their most notable adventures.ResponsibilitiesCreative direction, strategy, user experience, design, motion design, prototyping. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/45741126894253bbb906d3128946e71c2f2dba2e435ca9adffb67fbbed855505/rb-001.jpg" data-mid="86095614" border="0" src="https://freight.cargo.site/w/1000/i/45741126894253bbb906d3128946e71c2f2dba2e435ca9adffb67fbbed855505/rb-001.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a8e122ed043b3a26c4865cbcef2c7c34e274d5e1185e569556a48477112e35c8/rb-002.jpg" data-mid="86095616" border="0" src="https://freight.cargo.site/w/1000/i/a8e122ed043b3a26c4865cbcef2c7c34e274d5e1185e569556a48477112e35c8/rb-002.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/71c94576fd06f0f545ee81c13125a7b29ce007dd0de202e03ae83b4463236e06/rb-003.jpg" data-mid="86095617" border="0" src="https://freight.cargo.site/w/1000/i/71c94576fd06f0f545ee81c13125a7b29ce007dd0de202e03ae83b4463236e06/rb-003.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5f8dde6fbc2c291a887fdefcf76bf306eaf5f599e1eb389bf2a7744e6e8efe08/rb-004.jpg" data-mid="86095618" border="0" src="https://freight.cargo.site/w/1000/i/5f8dde6fbc2c291a887fdefcf76bf306eaf5f599e1eb389bf2a7744e6e8efe08/rb-004.jpg" /> CreditsJordan Cuddy&nbsp;(EP) • Serene Wong&nbsp;(Design) • Mauricio Vio (Motion) • Nick Poisson&nbsp;(Development)