A writer’s room and design studio (est. 2020); the collaborative practice of Caroline Leung (creative director, writer, strategist) and Roger Dario (creative director, designer). Based in Toronto, Canada (GMT-4).










Deerupt
ss18

(Adidas Originals)

1.
Overview
Digital campaign for the launch of a new adidas Originals silhouette, Deerupt. Centered on a content series featuring a diverse set of artists whose practices explore the concept of “the grid”.


Agency
Jam3

Roles

Ⓒ Writer
Ⓡ CD



1. Dejha Ti + Ania Catherine
2. Raven Kwok
3. Mwanel pierre-louis
4. Darel Carey
5. Adrian Kay Wong

(Artists)


Credits
Jordan Cuddy (EP) • Kait Lacy (Production) • Annie Bedard, Lyndsey Westfall (Strategy) • Steven Mengin (Design) • Cyrill Durigon, John Flores, Worship Studio (Motion, 3D) • Steven Meyers (Director) • Carina Mak (EP) • Othello Grey (Photographer) • HPLA (Production Services) • Maximilian Pittner (DOP) • Emilie Aubry (Editor) • Houmam.tv (Colour) • Alabaster Music (Music)






Ozweego
FW19

(Adidas Originals)

2.
Overview
Campaign to celebrate the FW19 Ozweego as the vehicle for the future of style—in the year 2048 for its (hypothetical) 50th anniversary.

Featuring a bodega façade in the Lower East Side to transport you to a projection mapped vision of New York City in 2048; a multi-generational printed lookbook; a WebGL-powered speculative editorial with Hypebeast; and a social rollout.


Agency
Jam3

Roles

Ⓒ Strategist
Ⓡ CD



“@adidasoriginals elevates streetwear with performance tech and outlandish design statements within the ‘90s inspired OZWEEGO silhouette.”

Credits
Jordan Cuddy, Kait Lacy (EP) • Sula Greene (Production) • Annie Bedard (Strategy) • Adam Romano (CD; Web) • Michael Lamont, Justine Rudnicki, Danilo Nagura (Design) • Charlotte Lucas, Cyrill Durigon, Branko Jass, Wove Collective, We Are Royale (Motion, 3D) • William Chen, Fabio Toste, John Iacoviello (Development) • Evan Doherty (Writer) • Sally Falls (Art Department) • Christopher Lewis (Hardware) • Scott Guy (Projection Mapping)






Donald
Glover

(Coachella × Adidas Originals)

3.
Overview
For the launch of Donald Glover’s adidas Originals collaboration, we AirDropped pairs to unsuspecting fans at Coachella before his 2019 headlining set.


Agency
Jam3

Roles

Ⓒ Strategist
Ⓡ CD



“I’d personally like to know whether it was Glover, Adidas’ agency, or a tech-savvy Gen-Z intern at Adidas who came up with this idea. Regardless, I find it ironic and fantastic that this passed the green light from ultiple execs.”

(Sitewire)



“In a world where collab drops lead to website crashes and mind-numbingly long lines constricting city blocks and crease-free, unstained shoes are protected like firstborns, this seems like a breath of fresh air.”

(Complex)


Credits
Jordan Cuddy (EP) • Sula Greene, Alex Predusel, Katie Canadas (Production) • Aaron Mohr (Design) • William Chen, Pixel Pusher (Development) • Cassandra Gagliardi (Partnerships)






Unlock
the drop

(ComplexCon × Adidas Originals)

4.
Overview
An AR-powered activation for adidas Originals at ComplexCon in Long Beach, CA. Wait for a drop, find a cube, scan it, and purchase them in AR. Attendees quick enough to scan before hundreds of others would pick them up by opening a digital locker—all with their mobile device. No staff, no lineups.


Agency
Jam3

Roles

Ⓒ Strategist
Ⓡ CD



“A transaction that would have taken over two hours in the past now served within minutes of the AR release.”

(Engadget)

Credits
Jordan Cuddy (EP) • Kait Lacy, Alex Predusel (Production) • Annie Bedard (Strategy) • Dirk van Ginkel (Co-CD) • Steven Mengin, Michael Lamont, Aaron Mohr (Design) • Cyrill Durigon, Maxime Bigot, Charlotte Lucas, Wove Collective (Motion, 3D) • Scott Carter (UX) • Arin Delaney (Writer) • Peter Altamirano, Fabio Toste, Pixel Pusher (Development) • HPLA (Production Services) • Kid Studio (Director) • Emilie Aubry (Editor)