Ozweego
FW19

(Adidas Originals)

2.

Overview
Campaign to celebrate the FW19 Ozweego as the vehicle for the future of style—in the year 2048 for its (hypothetical) 50th anniversary.

Featuring a bodega façade in the Lower East Side to transport you to a projection mapped vision of New York City in 2048; a multi-generational printed lookbook; a WebGL-powered speculative editorial with Hypebeast; and a social rollout.

Agency
Jam3

Roles

Ⓒ Strategist
Ⓡ CD

“@adidasoriginals elevates streetwear with performance tech and outlandish design statements within the ‘90s inspired OZWEEGO silhouette.”

(Hypebeast Style)

Credits

Jordan Cuddy, Kait Lacy (EP) • Sula Greene (Production) • Annie Bedard (Strategy) • Adam Romano (CD; Web) • Michael Lamont, Justine Rudnicki, Danilo Nagura (Design) • Charlotte Lucas, Cyrill Durigon, Branko Jass, Wove Collective, We Are Royale (Motion, 3D) • William Chen, Fabio Toste, John Iacoviello (Development) • Evan Doherty (Writer) • Sally Falls (Art Department) • Christopher Lewis (Hardware) • Scott Guy (Projection Mapping)

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