A writer’s room and design studio (est. 2020); the collaborative practice of Caroline Leung (creative director, writer, strategist) and Roger Dario (creative director, designer). Based in Toronto, Canada (GMT-4).
A refreshed dot com destination and ecommerce build for Oculus—timed to coincide with the launch of their new wireless VR headset, Quest. Working with their internal brand and marketing teams, we set out to develop a new digital identity for Oculus to bring VR to newer audiences by shifting their perceptions around what VR can be.
ResponsibilitiesCreative direction, strategy, design system, motion design, prototyping, brand expression.
Jordan Cuddy (EP) • Jason Legge (Production) • Annie Bedard, Lyndsey Westfall (Strategy) • Pedro Barosso, Michael Lamont (Design) • Cyrill Durigon, John Flores (Motion) • Cathy Cong, Jake Janosik (UX) • Nick Poisson, Chris Holmes, Bonnie Pham, Tyrell Bain, Colin MacLachlan (Development)
RolesⒸ Strategist / Ⓡ CD
WebGL-powered digital editorial in partnership with Hypebeast, as part of our campaign to celebrate the FW19 Ozweego as the vehicle for the future of style. Visit website.
ResponsibilitiesCreative direction, strategy, channel planning, design, motion design, prototyping.
Jordan Cuddy, Kait Lacy (EP) • Sula Greene (Production) • Annie Bedard (Strategy) • Adam Romano (Co-CD; Web) • Danilo Nagura (Design) • Charlotte Lucas, Branko Jass (Motion, 3D) •
Evan Doherty (Writer) • William Chen, Fabio Toste, John Iacoviello (Development)
RolesⒸ Strategist / Ⓡ CD
Following their refreshed brand identity and design system, we built a new platform for eBay employees to interact with the brand strategy, learn about the history of eBay and its impact on culture, and find resources to contribute to its future—whether you’re in marketing, product, engineering, or any other role.
ResponsibilitiesConceptualization, creative direction, strategy, design system, motion design, prototyping, brand expression.
Johanna Stewart (EP) • Sula Greene (Production) • Annie Bedard, Lyndsey Westfall (Strategy) • Pedro Barosso, Victoire Douy (Design) • Cyrill Durigon, Charlotte Lucas, Mauricio Vio (Motion) • Tiago Furquim (UX) • William Chen, Peter Altamirano, Jacob Jang (Development)
ClientRed Bull (proposal)
Paid exploratory proposal for Red Bull Explorers, a digital storytelling platform that would showcase top adventurers and global destinations on redbull.tv. Our creative proposal centered on intimate portraits of explorers through mixed-media interviews and timelines—giving viewers one-to-one access to their most notable adventures.
ResponsibilitiesCreative direction, strategy, user experience, design, motion design, prototyping.
Jordan Cuddy (EP) • Serene Wong (Design) • Mauricio Vio (Motion) • Nick Poisson (Development)