Moon
prism
Deerupt
SS18
Client
Adidas OriginalsAgency
Jam3Roles
Ⓒ Writer / Ⓡ CDOverview
Digital campaign for the launch of a new adidas Originals silhouette, Deerupt. Centered on a content series featuring a diverse set of artists whose practices explore the concept of “the grid”.Responsibilities
Conceptualization, creative direction, strategy, channel planning, talent sourcing, scriptwriting, design, animation direction.
1. Dejha ti + Ania Catherine
2. Raven Kwok
3. Mwanel pierre-louis
4. Darel Carey
5. Adrian kay wong
Artists
Credits
Ozweego
FW19
Client
Adidas OriginalsAgency
Jam3Roles
Ⓒ Strategist / Ⓡ CDOverview
Campaign to celebrate the FW19 Ozweego as the vehicle for the future of style—in the year 2048 for its (hypothetical) 50th anniversary.Featuring a bodega façade in the Lower East Side to transport you to a projection mapped vision of New York City in 2048; a multi-generational printed lookbook; a WebGL-powered speculative editorial with Hypebeast; and a social rollout.