Moon
prism
Deerupt
SS18
Client
Adidas OriginalsAgency
Jam3Roles
Ⓒ Writer / Ⓡ CDOverview
Digital campaign for the launch of a new adidas Originals silhouette, Deerupt. Centered on a content series featuring a diverse set of artists whose practices explore the concept of “the grid”.Responsibilities
Conceptualization, creative direction, strategy, channel planning, talent sourcing, scriptwriting, design, animation direction.


1. Dejha ti + Ania Catherine
2. Raven Kwok
3. Mwanel pierre-louis
4. Darel Carey
5. Adrian kay wong
Artists




Credits
Ozweego
FW19
Client
Adidas OriginalsAgency
Jam3Roles
Ⓒ Strategist / Ⓡ CDOverview
Campaign to celebrate the FW19 Ozweego as the vehicle for the future of style—in the year 2048 for its (hypothetical) 50th anniversary.Featuring a bodega façade in the Lower East Side to transport you to a projection mapped vision of New York City in 2048; a multi-generational printed lookbook; a WebGL-powered speculative editorial with Hypebeast; and a social rollout.
Responsibilities
Conceptualization, creative direction, strategy, channel planning, design, animation direction, physical build and set design direction.








“@adidasoriginals elevates streetwear with performance tech and outlandish design statements within the ‘90s inspired OZWEEGO silhouette.”





Credits
DONALD GLOVER
× ADIDAS
Client
Adidas OriginalsAgency
Jam3Roles
Ⓒ Strategist / Ⓡ CDOverview
Responsibilities
Conceptualization, creative direction, strategy, channel planning, design, physical build and set design direction.

“I’d personally like to know whether it was Glover, Adidas’ agency, or a tech-savvy Gen-Z intern at Adidas who came up with this idea. Regardless, I find it ironic and fantastic that this passed the green light from multiple execs.”
Sitewire

“In a world where collab drops lead to website crashes and mind-numbingly long lines constricting city blocks and crease-free, unstained shoes are protected like firstborns, this seems like a breath of fresh air.”
Complex
Credits
Complexcon
× ADIDAS
Client
Adidas OriginalsAgency
Jam3Roles
Ⓒ Strategist, Writer / Ⓡ Co-CDOverview
Responsibilities
Conceptualization, creative direction, strategy, channel planning, design, physical build and set design direction.

“A transaction that would have taken over two hours in the past now served within minutes of the AR release.”
Engadget




