Moon
prism
Deerupt
SS18
Client
Adidas OriginalsAgency
Jam3Roles
Ⓒ Writer / Ⓡ CDOverview
Digital campaign for the launch of a new adidas Originals silhouette, Deerupt. Centered on a content series featuring a diverse set of artists whose practices explore the concept of “the grid”.Responsibilities
Conceptualization, creative direction, strategy, channel planning, talent sourcing, scriptwriting, design, animation direction.
![](https://freight.cargo.site/t/original/i/cab2e8bb4d5e19bcbcf04b76f92708128a8c563c245567a6448430c2031c0fa0/2f2b3381579aa706463db3b1db31490a334f0489_317b9469695137.5b8a8ca15d3cd.jpg)
![](https://freight.cargo.site/t/original/i/66fdc8b2c019dfa1ed173d923935d9d6fb430d563f50b04ffa150079a523205f/b82ee8c86a8021203e88028ec2a9314c03038c4d_7db22c69695137.5b8a83d57cf81.jpg)
1. Dejha ti + Ania Catherine
2. Raven Kwok
3. Mwanel pierre-louis
4. Darel Carey
5. Adrian kay wong
Artists
![](https://freight.cargo.site/t/original/i/6cc74a737fb58b2d89971aeab313bfdf44f15c290764524e415d2cb4474a6c05/deerupt_dja3.jpg)
![](https://freight.cargo.site/t/original/i/b647eb8a5b305758327ad4bd66ecc1fe94c6ffe24414fdebd8222914118f5343/56266eee175bc43da5f652b99c7d2864cae2bed5_59601269695137.5b8a8ca15c720.jpg)
![](https://freight.cargo.site/t/original/i/cf83f7f1832d927ec689cfd08c830630fe3cadc9f757f957fca1046f51d267ca/deerupt_dja2.jpg)
![](https://freight.cargo.site/t/original/i/2fbf610c1d5f4eacd5c14ecaabf6d6865c77e1c7db81e05012a8b9abae70855d/deerupt_dja4.jpg)
Credits
Ozweego
FW19
Client
Adidas OriginalsAgency
Jam3Roles
Ⓒ Strategist / Ⓡ CDOverview
Campaign to celebrate the FW19 Ozweego as the vehicle for the future of style—in the year 2048 for its (hypothetical) 50th anniversary.Featuring a bodega façade in the Lower East Side to transport you to a projection mapped vision of New York City in 2048; a multi-generational printed lookbook; a WebGL-powered speculative editorial with Hypebeast; and a social rollout.
Responsibilities
Conceptualization, creative direction, strategy, channel planning, design, animation direction, physical build and set design direction.
![](https://freight.cargo.site/t/original/i/ed2f82cedd9e20d2054dd4b83ebf750f64393cfa6f1767bb25b389fbe644c86b/ozweego_001.jpg)
![](https://freight.cargo.site/t/original/i/5e605890f28543537080de2643cbfe10d3cc3132afa3053a91b936ed3ea458b2/ozweego_002.jpg)
![](https://freight.cargo.site/t/original/i/80fb1d0e9a4a6c8da743fa3f792e1ad00d26f38e44c3b40a4ce30c60d864b487/prj_0000_ozw-1.jpg)
![](https://freight.cargo.site/t/original/i/bd671ad5a83680cb1a6b0b8466174b8608bcb9092346202650b5e9076f3eeab0/prj_0001_ozw-2.jpg)
![](https://freight.cargo.site/t/original/i/e7df10d0c60b7c6eb1b51f1f933c3a31f5ac738fccdca4c6923ec13ca5457944/prj_0002_ozw-3.jpg)
![](https://freight.cargo.site/t/original/i/f842abcdee2d2fdf4c55ec558739379f1b07ddced21710ad0bee0ddb673ad16f/prj_0004_ozw-5.jpg)
![](https://freight.cargo.site/t/original/i/d3ee54cd71e5268d2ebb2cddf5871ab2e5c4e521105df3fabe0e8bb13c07a2ec/prj_0003_ozw-4.jpg)
![](https://freight.cargo.site/t/original/i/4196f4e10f9b5d41457a8eb554e0f2aca58f4a936e429f3fc86e002bfe78429d/ozweego_005.jpg)
“@adidasoriginals elevates streetwear with performance tech and outlandish design statements within the ‘90s inspired OZWEEGO silhouette.”
![](https://freight.cargo.site/t/original/i/9ff22fc89e34ce6891ff5fd784d53db7721e3ed1b97f91130abd5344046a1bb9/2.2_Introduction.png)
![](https://freight.cargo.site/t/original/i/6eb14c1e5ab6919bbfbaa437ad1d6d753eca9d95f3dc1f27696c43e896f80f49/1.4_Hero.png)
![](https://freight.cargo.site/t/original/i/db07345f7359fea397d3e6ef608f30ecf863c1cbfa27b86af52c6f7fd12610d5/1.1_Hero.png)
![](https://freight.cargo.site/t/original/i/24a9508214037d8ea420d3fcf1840b45ee1dda7f4e8968b6f3dffd1fc931605c/5.1-banner.png)
![](https://freight.cargo.site/t/original/i/8269165f4ba9c17209a9c6004585c31a66c82426345e28f5a15d5ef835373617/ozweego_004.jpg)
Credits
DONALD GLOVER
× ADIDAS
Client
Adidas OriginalsAgency
Jam3Roles
Ⓒ Strategist / Ⓡ CDOverview
Responsibilities
Conceptualization, creative direction, strategy, channel planning, design, physical build and set design direction.
![](https://freight.cargo.site/t/original/i/9f7a78cfaec8aa84b1fbf11f13ed9bdb7585869e7f8e48e82226abe69472380f/dg_002.jpg)
“I’d personally like to know whether it was Glover, Adidas’ agency, or a tech-savvy Gen-Z intern at Adidas who came up with this idea. Regardless, I find it ironic and fantastic that this passed the green light from multiple execs.”
Sitewire
![](https://freight.cargo.site/t/original/i/96ba5a165051d26193ed1dc7cd1b77adcbab1385d9fedde0ce85300266d4ff2d/dg_001.jpeg)
“In a world where collab drops lead to website crashes and mind-numbingly long lines constricting city blocks and crease-free, unstained shoes are protected like firstborns, this seems like a breath of fresh air.”
Complex
Credits
Complexcon
× ADIDAS
Client
Adidas OriginalsAgency
Jam3Roles
Ⓒ Strategist, Writer / Ⓡ Co-CDOverview
Responsibilities
Conceptualization, creative direction, strategy, channel planning, design, physical build and set design direction.![](https://freight.cargo.site/t/original/i/22437cff3507f6ee7106015bdba43cfe62063505463f4697e578d78162d8f76a/complexcon_frames.gif)
![](https://freight.cargo.site/t/original/i/f7b254fdc19aa99e225a7bb252e581a1cdef7ef4b4e77c7dee3f6a152225268b/complexcon_yung1.jpg)
“A transaction that would have taken over two hours in the past now served within minutes of the AR release.”
Engadget
![](https://freight.cargo.site/t/original/i/1f309d3808623bd621a62c36c0bf174baf23d0a6b72b13c7c99404d887b24987/complexcon_0005.jpg)
![](https://freight.cargo.site/t/original/i/ec994362fff19a0084701434fe992d7d260815e3245a5055de96a0988913fa4d/complexcon_0001.jpg)
![](https://freight.cargo.site/t/original/i/50d0db6e820f7243b82061dabc75d09935c471c35b09e6a03a65f99bbad451d0/complexcon_0003.jpg)
![](https://freight.cargo.site/t/original/i/a081b5b2aca0438c4125c407d74791cdb42751926c4366c7990407a1b39539ad/complexcon_0002.jpg)
![](https://freight.cargo.site/t/original/i/a1fc9cd3e8073a617c9c3ebdaf15628b25c6be277f8aff62e22973fbea78f30c/complexcon_0004.jpg)