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Caroline Leung
Roger Dario









Moon
prism



Deerupt
SS18




Client

Adidas Originals

Agency

Jam3

Roles

Ⓒ Writer / Ⓡ CD

Overview

Digital campaign for the launch of a new adidas Originals silhouette, Deerupt. Centered on a content series featuring a diverse set of artists whose practices explore the concept of “the grid”.

Responsibilities

Conceptualization, creative direction, strategy, channel planning, talent sourcing, scriptwriting, design, animation direction.




1. Dejha ti + Ania Catherine
2. Raven Kwok
3. Mwanel pierre-louis
4. Darel Carey
5. Adrian kay wong

Artists





Credits

Jordan Cuddy (EP)    Kait Lacy (Production)    Annie Bedard, Lyndsey Westfall (Strategy)    Steven Mengin (Design)     Cyrill Durigon, John Flores, Worship Studio (Motion, 3D)     Steven Meyers (Director)    Carina Mak (EP)    Othello Grey (Photographer)    HPLA (Production Services)    Maximilian Pittner (DOP)    Emilie Aubry (Editor)    Houmam.tv (Colour)    Alabaster Music (Music) 



Ozweego
FW19




Client

Adidas Originals

Agency

Jam3

Roles

Ⓒ Strategist / Ⓡ CD

Overview

Campaign to celebrate the FW19 Ozweego as the vehicle for the future of style—in the year 2048 for its (hypothetical) 50th anniversary.

Featuring a bodega façade in the Lower East Side to transport you to a projection mapped vision of New York City in 2048; a multi-generational printed lookbook; a WebGL-powered speculative editorial with Hypebeast; and a social rollout.

Responsibilities

Conceptualization, creative direction, strategy, channel planning, design, animation direction, physical build and set design direction.




“@adidasoriginals elevates streetwear with performance tech and outlandish design statements within the ‘90s inspired OZWEEGO silhouette.”



Credits

Jordan Cuddy, Kait Lacy (EP)    Sula Greene (Production)    Annie Bedard (Strategy)    Adam Romano (CD; Web)    Michael Lamont, Justine Rudnicki, Danilo Nagura (Design)     Charlotte Lucas, Cyrill Durigon, Branko Jass, Wove Collective, We Are Royale(Motion, 3D)     William Chen, Fabio Toste, John Iacoviello (Development)    Evan Doherty (Writer)    Sally Falls (Art Department)    Christopher Lewis (Hardware)    Scott Guy (Projection Mapping)



DONALD GLOVER
× ADIDAS




Client

Adidas Originals

Agency

Jam3

Roles

Ⓒ Strategist / Ⓡ CD

Overview

For the launch of Donald Glover’s adidas Originals collaboration, we AirDropped pairs to unsuspecting fans at Coachella before his headlining set.

Responsibilities

Conceptualization, creative direction, strategy, channel planning, design, physical build and set design direction.






“I’d personally like to know whether it was Glover, Adidas’ agency, or a tech-savvy Gen-Z intern at Adidas who came up with this idea. Regardless, I find it ironic and fantastic that this passed the green light from multiple execs.”

Sitewire






“In a world where collab drops lead to website crashes and mind-numbingly long lines constricting city blocks and crease-free, unstained shoes are protected like firstborns, this seems like a breath of fresh air.”

Complex




Credits

Jordan Cuddy(EP)    Sula Greene, Alex Predusel, Katie Canadas (Production)    Aaron Mohr (Design)    William Chen, Pixel Pusher (Development)    Cassandra Gagliardi (Partnerships)


Complexcon
× ADIDAS


Client

Adidas Originals

Agency

Jam3

Roles

Ⓒ Strategist, Writer / Ⓡ Co-CD

Overview

An AR-powered activation for adidas Originals at ComplexCon in Long Beach, CA. Wait for a drop, find a cube, scan it, and purchase them in AR. Attendees quick enough to scan before hundreds of others would pick them up by opening a digital locker—all with their mobile device. No staff, no lineups.

Responsibilities

Conceptualization, creative direction, strategy, channel planning, design, physical build and set design direction.




“A transaction that would have taken over two hours in the past now served within minutes of the AR release.”

Engadget




Credits

Jordan Cuddy (EP)     Kait Lacy, Alex Predusel (Production)     Annie Bedard (Strategy)     Dirk van Ginkel (Co-CD)    Steven Mengin, Michael Lamont, Aaron Mohr (Design)    Cyrill Durigon, Maxime Bigot, Charlotte Lucas, Wove Collective (Motion, 3D)    Scott Carter (UX)   Arin Delaney (Writer)    Peter Altamirano, Fabio Toste, Pixel Pusher (Development)     HPLA (Production Services)    Kid Studio (Director)    Emilie Aubry (Editor)