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Caroline Leung
Roger Dario



Ozweego
FW19




Client

Adidas Originals

Agency

Jam3

Roles

Ⓒ Strategist / Ⓡ CD

Overview

Campaign to celebrate the FW19 Ozweego as the vehicle for the future of style—in the year 2048 for its (hypothetical) 50th anniversary.

Featuring a bodega façade in the Lower East Side to transport you to a projection mapped vision of New York City in 2048; a multi-generational printed lookbook; a WebGL-powered speculative editorial with Hypebeast; and a social rollout.

Responsibilities

Conceptualization, creative direction, strategy, channel planning, design, animation direction, physical build and set design direction.




“@adidasoriginals elevates streetwear with performance tech and outlandish design statements within the ‘90s inspired OZWEEGO silhouette.”



Credits

Jordan Cuddy, Kait Lacy (EP)    Sula Greene (Production)    Annie Bedard (Strategy)    Adam Romano (CD; Web)    Michael Lamont, Justine Rudnicki, Danilo Nagura (Design)     Charlotte Lucas, Cyrill Durigon, Branko Jass, Wove Collective, We Are Royale(Motion, 3D)     William Chen, Fabio Toste, John Iacoviello (Development)    Evan Doherty (Writer)    Sally Falls (Art Department)    Christopher Lewis (Hardware)    Scott Guy (Projection Mapping)