Deerupt
SS18

Client

Adidas Originals

Agency

Jam3

Roles

Overview

Digital campaign for the launch of a new adidas Originals silhouette, Deerupt. Centered on a content series featuring a diverse set of artists whose practices explore the concept of “the grid”.

Responsibilities

Conceptualization, creative direction, strategy, channel planning, talent sourcing, scriptwriting, design, animation direction.

1. Dejha ti + Ania Catherine
2. Raven Kwok
3. Mwanel pierre-louis
4. Darel Carey
5. Adrian kay wong

Artists

Credits

Jordan Cuddy (EP) Kait Lacy (Production) Annie Bedard, Lyndsey Westfall (Strategy) Steven Mengin (Design) Cyrill Durigon, John Flores, Worship Studio (Motion, 3D) Steven Meyers (Director) Carina Mak (EP) Othello Grey (Photographer) HPLA (Production Services) Maximilian Pittner (DOP) Emilie Aubry (Editor) Houmam.tv (Colour) Alabaster Music (Music)