Deerupt
SS18
Client
Adidas OriginalsAgency
Jam3Roles
Ⓒ Writer / Ⓡ CDOverview
Digital campaign for the launch of a new adidas Originals silhouette, Deerupt. Centered on a content series featuring a diverse set of artists whose practices explore the concept of “the grid”.Responsibilities
Conceptualization, creative direction, strategy, channel planning, talent sourcing, scriptwriting, design, animation direction.![](https://freight.cargo.site/t/original/i/66fdc8b2c019dfa1ed173d923935d9d6fb430d563f50b04ffa150079a523205f/b82ee8c86a8021203e88028ec2a9314c03038c4d_7db22c69695137.5b8a83d57cf81.jpg)
1. Dejha ti + Ania Catherine
2. Raven Kwok
3. Mwanel pierre-louis
4. Darel Carey
5. Adrian kay wong
Artists
![](https://freight.cargo.site/t/original/i/6cc74a737fb58b2d89971aeab313bfdf44f15c290764524e415d2cb4474a6c05/deerupt_dja3.jpg)
![](https://freight.cargo.site/t/original/i/b647eb8a5b305758327ad4bd66ecc1fe94c6ffe24414fdebd8222914118f5343/56266eee175bc43da5f652b99c7d2864cae2bed5_59601269695137.5b8a8ca15c720.jpg)
![](https://freight.cargo.site/t/original/i/cf83f7f1832d927ec689cfd08c830630fe3cadc9f757f957fca1046f51d267ca/deerupt_dja2.jpg)
![](https://freight.cargo.site/t/original/i/2fbf610c1d5f4eacd5c14ecaabf6d6865c77e1c7db81e05012a8b9abae70855d/deerupt_dja4.jpg)
Credits
![](https://freight.cargo.site/t/original/i/ed2f82cedd9e20d2054dd4b83ebf750f64393cfa6f1767bb25b389fbe644c86b/ozweego_001.jpg)
![](https://freight.cargo.site/t/original/i/4196f4e10f9b5d41457a8eb554e0f2aca58f4a936e429f3fc86e002bfe78429d/ozweego_005.jpg)
![](https://freight.cargo.site/t/original/i/5e605890f28543537080de2643cbfe10d3cc3132afa3053a91b936ed3ea458b2/ozweego_002.jpg)
![](https://freight.cargo.site/t/original/i/8269165f4ba9c17209a9c6004585c31a66c82426345e28f5a15d5ef835373617/ozweego_004.jpg)
![](https://freight.cargo.site/t/original/i/33057e0f895217a11eaea85d6b4ffad570e6bd39557bd681e23321d4bad13e59/mp-hero.png)